September 8th, 2022

New videos promote our Joiin platform

We’re thrilled to showcase recently created video content about our Joiin platform. Below, we share the first of our new videos and discuss our approach.

That’s a wrap. Meet our first box-fresh video:

The above video is the first in a new suite of videos, with this one explaining our platform’s core features.

Why a features-focused video?

A major part of our online presence is achieved through partnerships with third-party app marketplaces, where we often have a profile page to promote our consolidated reporting platform. For example, we have pages on the Xero, QuickBooks Online and Sage Business Cloud marketplaces.

Every day, we get hundreds of interested people visiting our profile pages. We required a short video summarising what we offer, which people could click and watch when checking us out. The video had to quickly get across what our platform brings to Xero, QuickBooks and Sage using customers after connecting Joiin to their cloud accounting software. We’re delighted with the result.

“The video had to quickly get across what our platform brings to Xero, QuickBooks and Sage using customers after connecting Joiin to their cloud accounting software. We’re delighted with the result.”

A big thank you…

It’s a huge challenge to distil what you do as a business into a 1- or 2-minute video. And to neatly animate what you offer.

We were up for the challenge, with a great team in place.

The production process was extremely positive and A+ and big thanks to all involved for bringing stacks of creativity to the project:

It’s been awesome working with Luke Maitland at Animated Magic and voiceover artist Sara Starling to produce the videos.

Well done to our own Paul Shipway and content lead, Richard Wynn, who worked tirelessly together on numerous scripts and rewrites.

Key people at Joiin also chipped in with great advice, including Lucien Wynn, Rob Lucas, Tomek Szpinda, Harry Symons, and Kate Baker.

Great work team!

Want to watch more videos?

As part of the project, we’ve also created a narrative-based video to go a little deeper into the story behind our platform.

Click here to read about and watch our narrative-based video ›

Check out our Joiin YouTube channel ›

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