Business KPI Reports

Packed with user friendly features, Joiin’s Key Performance Indicator (KPI) report contains key performance measures for a particular period which help to identify how well a company is performing. It also includes charts for each KPI showing the figures for the financial year to date that the KPI was run for. You can also hover over each figure to get a description of the measurement and how it is calculated. And there’s more to come – we’re adding new KPI’s all the time in response to feedback from our users. You can stay up to date with everything here at Joiin on our blog, or sign up for your free trial and check out our latest updates for yourself.

Note:  Don’t forget to use our tool tips and help text to give you insights and help you to quickly understand what each KPI means.

Individual KPI Reports

Total Revenue
The total receipts of a company for a given period from all sources of a company’s income.

Total Expenses
This is the total of all expenses that appear on the P&L report or income statement.

Gross Profit Margin
The gross profit margin looks at cost of goods sold as a percentage of sales. With this report you can see how well a company controls the cost of its inventory against the costs passed on to its customers – the larger the gross profit margin, the better for the company.

Operating Profit Margin
This is the profit after the company’s operating and running costs have been deducted from the total revenue. It is used as a measure of a company’s ability to be profitable.

Net Profit Margin
The net profit margin (sometimes known as the net margin or bottom line) is the percentage of revenue remaining after operating expenses have been deducted and is used to show profit as a percentage per dollar/pound/euro.

Return on Equity
The return on equity (ROE) measures the profitability of a business in relation to its net assets – this report is used to measure how well a company is using its investments.

Activity Radio
This report measures a company’s ability to convert different accounts within its balance sheets into cash or sales. This helps to determine the efficiency of a company’s ability to generate revenues and cash from its resources, based on the use of its balance sheet items.

Day Sales Outstanding
Also known as DSO and Days Receivables, this is a calculation used by a company to estimate its average collection period.

Working Capital
Working capital is a basic measure of liquidity showing the ability of a company to meet its current financial obligations.

Net Working Capital to Total Assets
The working capital to total assets ratio compares total current assets and total assets to determine a company’s ability to meet its short term financial obligations.