“We are delighted to achieve B Corp Certification at Joiin. This milestone underscores our unwavering commitment to social and environmental responsibility, reflecting the inclusive and sustainable culture we are working hard to build. It is a testament to our team’s hard work and dedication to the triple bottom line – People, Planet, and Profit – showcasing our ongoing efforts to balance purpose with business success.”
— Paul Shipway, Chief Commercial Officer, Joiin
The Certification Journey
Achieving B Corp status involved a rigorous process that began with a comprehensive application examining every aspect of our business practices—from environmental impact and community involvement to employee welfare and governance structures.
The verification process, which can take up to a year, included detailed documentation, third-party assessments, and a series of challenging improvements to meet the standards set by B Lab, the nonprofit behind the B Corp certification. This journey has been one of reflection and growth, aligning our business practices with the values we want in our community.
Why B Corp Matters
B Corp Certification means that Joiin is now part of a community of businesses leading the way for a better future, putting people, communities, and the environment we all live in first. This aligns with our belief that profit and purpose go hand in hand, and it doesn’t stop now. We are excited about the future and the opportunities this certification brings.
“The B Corp Certification process has been fascinating, challenging, and at times quite intense! It’s a huge achievement for us at Joiin. I’m thrilled to bits we’ve been certified, and the entire team is proud to join a community of businesses making a difference.”
— Kate Baker, B Corp Lead & Campaign Manager, Joiin
