Based in Exeter, Devon, in the South West of England, Joiin is a fast-growing software-as-a-service (SaaS) company delivering a globally-available cloud-based consolidated financial reporting platform.
Having launched its first minimum viable product (MVP) in 2019, Joiin started achieving its first revenues in Q1 2020. Since then, the company has snowballed, with recurring subscription payments increasing dramatically due to the rapid scaling of its business and expansion into crucial new markets.
Along the way, the company has firmly established its platform in the FinTech space as a trusted brand, now boasting over 30,000 plugged-in companies across 103 countries globally. Just 31% of its customers are in the UK, with exports accounting for 69%, including 24% in Australia, 20% US and 4% each in Canada, Singapore and New Zealand.
On winning the Best Growth Story of the Year award, presented and sponsored by Deloitte, Joiin’s Chief Commercial Officer, Paul Shipway, said:
“We’re delighted to win the Best Growth Story award, a testament to how far we’ve come in such a short time with our product-led growth approach. From our free trial and focus on continuous customer feedback to how we let our product do the talking, being product led is our ethos. For us at Joiin, it’s about our entire company coming together to create a product that people want to buy in the first place and then stick with. This award backs up our faith in that approach.
“Over the past year, we’ve also implemented organisational improvements: bucking the trend and moving into an office, initiating greater product development collaboration with our loyal customers, and tripling the size of our product development team. These organisational improvements have enabled us to collaborate better and implement customer requests more effectively, meaning our platform has only grown in popularity.”