Scaling New Heights: Key Takeaways from Orlando

Last week saw my first time attending Scaling New Heights in Orlando, Florida, and a productive few days spent with a focused, engaged community.

The event brought together accounting professionals, and technology partners looking to improve how accounting and finance teams operate. From better systems and sharper tools to more integrated collaboration, the message was clear: financial reporting is evolving, and expectations are rising.

Real conversations with practitioners

It was good to meet accountants and bookkeepers from across North America and hear first-hand the challenges they’re managing. Whether it is multi-entity reporting, group consolidation or aligning data for their clients, the demand for more efficient reporting solutions is growing. Thanks to the Florida Bookkeeping group for the warm welcome and ongoing discussions.

Time with our SaaS and channel partners

Events like this are valuable not just for what is said on stage, but for the conversations around them. It was great to join Sasha Orloff, Dasha Shunina and the Puzzle team on Stand 119. We had productive discussions with customers, shared updates and strengthened our joint focus on delivering integrated tools for finance teams.

It was also a pleasure to catch up with our partners at Xero, ApprovalMax and Sage. These relationships remain important as we continue to scale Joiin and ensure seamless reporting across cloud accounting platforms.

Grateful also for the time and conversations with:

• Andrey and Maria from G-Accon – insightful as always and great to exchange ideas
• Daniel Rock from Suite Files – valuable discussion and looking forward to continuing it
• Alex Newson from XU Magazine – appreciated the thoughtful perspective and shared time throughout the event

Demonstrating Joiin in action

We wrapped up with a live demo showcasing how Joiin simplifies group reporting and financial consolidation. We also previewed our upcoming report packs and introduced Joiin Intelligence, a new analytics feature designed to support deeper insights and better decision-making. The feedback was constructive and confirms we are moving in the right direction.

Looking Ahead

Scaling New Heights was a strong signal of where the industry is going. Finance professionals are asking for tools that reduce complexity, save time and improve visibility. Joiin, working closely with partners like Puzzle, is well positioned to meet that need.

Thank you to everyone who made time to connect. We look forward to building on these conversations in the weeks ahead.